Add Analytics for tracking site traffic
Capture the number of site visitors. This is important to potential donors as they want their contribution to get a lot of publicity and would allow us to communicate results back to our donors.
We drive traffic to the ReadySetAuction site instead of our website. Our website offers Google Analytics but RSA does not, so it would be very helpful to have data on how many unique visitors visit the auction page. It would also be helpful to know which auction items have the most amount of views in terms of popularity so we can use that information to acquire popular items in the future.
Lily Taylor commented
Extremely important for our school and donors to know how our auction is being received in the community by analyzing visits to the site and pages in the site.
If we could capture all the people who click and view packages, we could report back to each donor the people who were interested in their products. We would also have more data on the people viewing our catalog/packages even if they don't register as bidders.