One of the biggest challenges for us was the required account creation process for ticket purchases and checkout. We intentionally gift a large portion of our seats to ensure the room is filled with the right audience and community partners, but for guests who are purchasing tickets directly, requiring account creation creates unnecessary friction.
Today’s donors and event attendees are increasingly cautious about privacy and payment security. Many are hesitant to create accounts or store credit card information in another platform, especially for a one-time annual event transaction. A streamlined guest checkout option would significantly improve the user experience and reduce drop-off.
We were very close to selecting RSA for our annual gala this year, but ultimately decided against moving forward because of the mandatory account creation functionality.
Additionally, RSA’s compatibility with DonorPerfect was one of the primary reasons we initially considered the platform, so we were disappointed that this particular user experience issue became a deciding factor for us.